portfolio

Stephanie

Sison

multimedia journalist & editor

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Bio

I am a multimedia journalist, editor, and stylist.

I spent seven years creating an empowering and inclusive online space for Filipinos to celebrate their best lives on Preview.ph.

I produce and optimise fashion, beauty, and lifestyle content driven by data across online multimedia platforms.

Background

Preview.ph

Managing Editor, 2022-2023

Deputy Managing Editor, 2020-2022

Fashion Assistant, 2019-2020

Editorial Assistant, 2016-2019

Macquarie University

2023-2025

MA Media & Communications

University of the Philippines

2012-2016

BA Journalism

Elevate Scholarship Awardee 2022

International News Media Association (INMA) x Google News Initiative (GNI)

work

Content Writing

I specialise in fashion journalism and have dabbled into beauty and lifestyle writing in the past six years. Aside from covering trending topics, I also write consumer-oriented stories to help audiences navigate daily life.

Published articles here and here.

Branded Content Writing

I work with various companies in producing seamless branded content articles and social posts to uphold the values they share with the publication.

Website content strategy

I establish formats and systems to consistently churn out articles that can rake in page views and improve brand awareness, reach, and position the publication as an authority in its field.

I make sure all articles produced are clearly and truthfully written, with faultless grammar and packaged in a fun and entertaining way.

Credentialing Lists

Aside from monthly covers, I also innovate and mount quarterly campaigns and credentialing lists that have the potential to be monetized.

• Preview's 50 Most Influential
  
• Honors Filipino personalities who have become catalysts to the society we know today and the future
  
• Preview's Best Dressed List
  
• Awarded to 10 Filipinos who have stayed true to their stylish selves in the past year
  
• Preview Beauty Awards
  
• Curates the best and most promising beauty products that the editorial team has tried and standby
  
• Preview Beauty Bag
  
• A shoppable bag that contains all the products honored in the Beauty Awards
  
• Preview Creative 25
• Honors 25 emerging Filipino creatives shaping their respective fields.
  
• Preview Clique
• Preview-approved influencers who create content in support of the editorial team and the brand
  

• Preview Luxury List
  
• Curates the best luxury and designer pieces to enrich the lives of Preview girls
  
• Preview Pride
  
• Honors members of the LGBTQIA+ community who are making waves by being their best selves
  
• Preview Creative Collective
  
• Internship program that nurtures future Filipino creatives
  
• Preview In Focus
  
• Puts the spotlight on trending personalities, giving them a platform for our audience to know them deeper
  
• Preview Club
  
• An event partnering with brands to shine a light on their advocacies and new launches
  

Credentialing Lists

Aside from monthly covers, I also innovate and mount quarterly campaigns and credentialing lists that have the potential to be monetized.

Social media strategy

I set up a structured, data-driven approach in producing social-first content that is tailored to the target audience.

Social media management

I maintain sustainable posting schedules to keep the brand current, relevant, and always on top of mind across all SNS.

Video strategy

I initiate, conceptualise, and execute pertinent long-form formats to generate substantial video views which can easily be repurposed to fit audiences who prefer short-form videos.

I helped produce Preview's first video cover! ⟶

Styling

Apart from writing and overseeing a team, I am also able to style fashion editorials and digital covers.

Shoot Production

I organise and produce photo and video shoots from end to end.

Pre-prod: I am in charge of conceptualisation and fashion direction, budgeting, commissioning creatives, securing locations and loaning clothes and props, and executing barter arrangements (as needed).

Production: I function as line producer and sittings editor.

Post-production: I edit the cover story and give feedback during post-processing

of photos.

Let's work together