multimedia journalist & editor


I am a multimedia journalist, editor, and stylist.

I spent seven years creating an empowering and inclusive online space for Filipinos to celebrate their best lives on Preview.ph.

I produce and optimise fashion, beauty, and lifestyle content driven by data across online multimedia platforms.



Managing Editor, 2022-2023

Deputy Managing Editor, 2020-2022

Fashion Assistant, 2019-2020

Editorial Assistant, 2016-2019

Macquarie University


MA Media & Communications

University of the Philippines


BA Journalism

Elevate Scholarship Awardee 2022

International News Media Association (INMA) x Google News Initiative (GNI)


  • Fashion, beauty, lifestyle content writing
  • SEO content writing
  • Branded content writing
  • Copywriting
  • Website content strategy and management
  • Social media strategy and management
  • Long- and short-form video strategy
  • Fashion styling
  • Photo and video shoot production


Content Writing

I specialise in fashion journalism and have dabbled into beauty and lifestyle writing in the past six years. Aside from covering trending topics, I also write consumer-oriented stories to help audiences navigate daily life.

Published articles here and here.

Branded Content Writing

I work with various companies in producing seamless branded content articles and social posts to uphold the values they share with the publication.

Website content strategy

I establish formats and systems to consistently churn out articles that can rake in page views and improve brand awareness, reach, and position the publication as an authority in its field.

I make sure all articles produced are clearly and truthfully written, with faultless grammar and packaged in a fun and entertaining way.

Credentialing Lists

Aside from monthly covers, I also innovate and mount quarterly campaigns and credentialing lists that have the potential to be monetized.

  • Preview's 50 Most Influential
    • Honors Filipino personalities who have become catalysts to the society we know today and the future
  • Preview's Best Dressed List
    • Awarded to 10 Filipinos who have stayed true to their stylish selves in the past year
  • Preview Beauty Awards
    • Curates the best and most promising beauty products that the editorial team has tried and standby
  • Preview Beauty Bag
    • A shoppable bag that contains all the products honored in the Beauty Awards
  • Preview Creative 25
    • Honors 25 emerging Filipino creatives shaping their respective fields.
  • Preview Clique
    • Preview-approved influencers who create content in support of the editorial team and the brand
  • Preview Luxury List
    • Curates the best luxury and designer pieces to enrich the lives of Preview girls
  • Preview Pride
    • Honors members of the LGBTQIA+ community who are making waves by being their best selves
  • Preview Creative Collective
    • Internship program that nurtures future Filipino creatives
  • Preview In Focus
    • Puts the spotlight on trending personalities, giving them a platform for our audience to know them deeper
  • Preview Club
    • An event partnering with brands to shine a light on their advocacies and new launches

Credentialing Lists

Aside from monthly covers, I also innovate and mount quarterly campaigns and credentialing lists that have the potential to be monetized.

Social media strategy

I set up a structured, data-driven approach in producing social-first content that is tailored to the target audience.

Gadget Mockup Frames Smartphone
Gadget Mockup Frames Smartphone
Gadget Mockup Frames Smartphone

Social media management

I maintain sustainable posting schedules to keep the brand current, relevant, and always on top of mind across all SNS.

Video strategy

I initiate, conceptualise, and execute pertinent long-form formats to generate substantial video views which can easily be repurposed to fit audiences who prefer short-form videos.

I helped produce Preview's first video cover! ⟶


Apart from writing and overseeing a team, I am also able to style fashion editorials and digital covers.

Shoot Production

I organise and produce photo and video shoots from end to end.

Pre-prod: I am in charge of conceptualisation and fashion direction, budgeting, commissioning creatives, securing locations and loaning clothes and props, and executing barter arrangements (as needed).

Production: I function as line producer and sittings editor.

Post-production: I edit the cover story and give feedback during post-processing

of photos.

Let's work together


NSW, Sydney, Australia

Working worldwide


(+61) 435 108 018



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